Backing Omni: Redefining Business Intelligence
Partnering with Omni to Power the Future of Data Analytics.

Omni co-founders Colin Zima, Jamie Davidson, and Christopher Merrick

Backing Omni: Redefining Business Intelligence

Partnering with Omni to Power the Future of Data Analytics.

Omni co-founders Colin Zima, Jamie Davidson, and Christopher Merrick

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https://www.iconiqcapital.com/growth/insights/backing-omni-redefining-business-intelligence

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Since the dawn of the database, companies have aspired to unlock valuable insights from their data. The explosion of activity and opportunity with AI only elevates the possibilities. Many business intelligence (BI) platforms have long sought to solve this challenge, yet the fundamental problem persists: balancing data governance and modeling with analytical flexibility. Despite multiple generations of innovation and large businesses built over many decades, no solution has fully bridged this gap. The rise of modern data warehouses, bespoke data workflows, and AI-native applications—dependent on verified, reliable data—has only amplified the criticality of getting this right. Now more than ever, businesses need a solution that empowers both technical and non-technical users with trustworthy insights. That is why today, we are thrilled to partner with Omni and lead the company’s Series B as they strive to redefine business intelligence for the modern era.

Founded in 2022 by Colin Zima, Jamie Davidson, and Chris Merrick, Omni has reimagined the BI landscape, bringing together governance, flexibility and self-service in a single, intuitive platform. The platform’s layered data architecture helps ensure that insights are grounded in a solid data foundation, allowing users to query, analyze, and visualize data using SQL, spreadsheets, AI-powered prompts or simple point-and-click dashboards.

More importantly, Omni enables all users to work with data, no matter how technical they are, making it possible for organizations to scale data access across teams without sacrificing accuracy, performance or control. This accessibility also extends to Omni’s embedded analytics solution—allowing businesses to deliver critical insights for their end customers directly inside their own products.

Omni’s differentiated approach to business intelligence, combined with its deep commitment to customers, has driven remarkable adoption. Over 200 companies—including BambooHR, Perplexity, Writer, and BuzzFeed—are leveraging Omni to unify governance and self-service, streamlining how their teams interact with data. With its strong product philosophy and customer-centric approach, Omni has achieved 8x year-over-year growth in customer usage.

We have known Omni’s founders—Colin, Jamie, and Chris—since the company’s earliest days. With decades of experience in data and business intelligence at Looker, Google, Stitch and Talend, they deeply understood the limitations of existing BI solutions and built a strong appreciation for the enduring needs of customers. Their learned experiences and insights have positioned them to build a platform tailored for the modern data user. Over the years, we have had the privilege of seeing the vision come to life, watching as they have built a best-in-class team and a product that fundamentally reshapes how organizations interact with data. They have shipped with velocity and focus and transparently highlight this in a weekly demo heartbeat.

Over the years, we introduced Omni to a few of our portfolio companies, including ones that quickly became enamored with Omni and converted to large customers—going all-in on Omni. This first-hand experience reinforced our conviction that Omni is delivering an incredible experience enabling companies to combine the flexibility of traditional BI tools with the power of a governed data model to democratize data analytics.

Additionally, we believe that as businesses increasingly leverage the enormous power of AI, the need for a robust data model at the center has never been more important. Omni is well-positioned to lead from the front of this transformation, offering enterprises a scalable, future-oriented solution that helps ensure AI-driven decisions are built on reliable, high-quality data.

We are excited to support Omni in this next chapter and work alongside Colin, Jamie, Chris, and the entire Omni team as they continue to push the boundaries of what is possible with data. Welcome, Omni!

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Notes

Disclaimer

The views expressed in this presentation are those of ICONIQ Growth ("ICONIQ" or the "firm"), are the result of proprietary research, may be subjective, and may not be relied upon in making an investment decision. 

 This presentation is for general information purposes only and does not constitute investment advice.  This presentation must not be relied upon in connection with any investment decision.  The information in this presentation is not intended to and does not constitute financial, accounting, tax, legal, investment, consulting or other professional advice or services.  Nothing in this presentation is or should be construed as an offer, invitation or solicitation to engage in any investment activity or transaction, including an offer to sell or a solicitation of an offer to buy any securities which should only be made pursuant to definitive offering documents and subscription agreements, including without limitation, any investment fund or investment product referenced herein.  

Any reproduction or distribution of this presentation in whole or in part, or the disclosure of any of its contents, without the prior consent of ICONIQ, is strictly unauthorized.  

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Certain of the economic and market information contained herein may have been obtained from published sources and/or prepared by other parties.  While such sources are believed to be reliable, none of ICONIQ or any of its affiliates and partners, employees and representatives assume any responsibility for the accuracy of such information.  

All of the information in the presentation is presented as of the date made available to you (except as otherwise specified), and is subject to change without notice, and may not be current or may have changed (possibly materially) between the date made available to you and the date actually received or reviewed by you.  ICONIQ assumes no obligation to update or otherwise revise any information, projections, forecasts or estimates contained in the presentation, including any revisions to reflect changes in economic or market conditions or other circumstances arising after the date the items were made available to you or to reflect the occurrence of unanticipated events.  

For avoidance of doubt, ICONIQ is not acting as an adviser or fiduciary in any respect in connection with providing this presentation and no relationship shall arise between you and ICONIQ as a result of this presentation being made available to you.  

ICONIQ is a diversified financial services firm and has direct client relationships with persons that may become limited partners of ICONIQ funds.  Notwithstanding that a person may be referred to herein as a "client" of the firm, no limited partner of any fund will, in its capacity as such, be a client of ICONIQ.  There can be no assurance that the investments made by any ICONIQ fund will be profitable or will equal the performance of prior investments made by persons described in this presentation. 

Any information in this presentation is directed at, and intended for, only persons who are experienced institutional or professional investors (“professional investors”) as defined by applicable law and regulation.  Any person that is not a professional investor is not an intended recipient of this presentation and the matters discussed herein.

ICONIQ Growth is a trading name of certain ICONIQ businesses, including ICONIQ Partners (UK) LLP. ICONIQ Partners (UK) LLP (Registration Number: 973080) is an appointed representative of Kroll Securities Ltd. (Registration Number: 466588) which is authorised and regulated by the Financial Conduct Authority. ICONIQ Partners (UK) LLP is a limited liability partnership whose members are ICONIQ Capital (UK) Ltd, Seth Pierrepont and Lou Thorne, and it is registered in England and Wales and has its registered office at 27 Soho Square, London W1D 3QR. ICONIQ Partners (UK) LLP acts as an adviser to ICONIQ Capital LLC

Unless otherwise indicated, the views expressed in this presentation are those of ICONIQ Growth (“ICONIQ" or the “Firm"), are the result of proprietary research, may be subjective, and may not be relied upon in making an investment decision. Information used in this presentation was obtained from numerous sources. Certain of these companies are portfolio companies of ICONIQ Growth. ICONIQ Growth does not make any representations or warranties as to the accuracy of the information obtained from these sources.

This presentation is for general information purposes only and does not constitute investment advice. This presentation must not be relied upon in connection with any investment decision. The information in this presentation is not intended to and does not constitute financial, accounting, tax, legal, investment, consulting or other professional advice or services. Nothing in this presentation is or should be construed as an offer, invitation or solicitation to engage in any investment activity or transaction, including an offer to sell or a solicitation of an offer to buy any securities which should only be made pursuant to definitive offering documents and subscription agreements, including without limitation, any investment fund or investment product referenced herein.

Any reproduction or distribution of this presentation in whole or in part, or the disclosure of any of its contents, without the prior consent of ICONIQ, is strictly unauthorized.

This presentation may contain forward-looking statements based on current plans, estimates and projections. The recipient of this presentation ("you") are cautioned that a number of important factors could cause actual results or outcomes to differ materially from those expressed in, or implied by, the forward-looking statements. The numbers, figures and case studies included in this presentation have been included for purposes of illustration only, and no assurance can be given that the actual results of ICONIQ or any of its partners and affiliates will correspond with the results contemplated in the presentation. No information is contained herein with respect to conflicts of interest, which may be significant. The portfolio companies and other parties mentioned herein may reflect a selective list of the prior investments made by ICONIQ.

Certain of the economic and market information contained herein may have been obtained from published sources and/or prepared by other parties. While such sources are believed to be reliable, none of ICONIQ or any of its affiliates and partners, employees and representatives assume any responsibility for the accuracy of such information.

All of the information in the presentation is presented as of the date made available to you (except as otherwise specified), and is subject to change without notice, and may not be current or may have changed (possibly materially) between the date made available to you and the date actually received or reviewed by you. ICONIQ assumes no obligation to update or otherwise revise any information, projections, forecasts or estimates contained in the presentation, including any revisions to reflect changes in economic or market conditions or other circumstances arising after the date the items were made available to you or to reflect the occurrence of unanticipated events. Numbers or amounts herein may increase or decrease as a result of currency fluctuations.

For avoidance of doubt, ICONIQ is not acting as an adviser or fiduciary in any respect in connection with providing this presentation and no relationship shall arise between you and ICONIQ as a result of this presentation being made available to you.

ICONIQ is a diversified financial services firm and has direct client relationships with persons that may become limited partners of ICONIQ funds. Notwithstanding that a person may be referred to herein as a "client" of the firm, no limited partner of any fund will, in its capacity as such, be a client of ICONIQ. There can be no assurance that the investments made by any ICONIQ fund will be profitable or will equal the performance of prior investments made by persons described in this presentation.

Any information in this presentation is directed at, and intended for, only persons who are experienced institutional or professional investors (“professional investors”) as defined by applicable law and regulation. Any person that is not a professional investor is not an intended recipient of this presentation and the matters discussed herein.

ICONIQ Growth is a trading name of certain ICONIQ businesses, including ICONIQ Partners (UK) LLP. ICONIQ Partners (UK) LLP (Registration Number: 973080) is an appointed representative of Kroll Securities Ltd. (Registration Number: 466588) which is authorised and regulated by the Financial Conduct Authority. ICONIQ Partners (UK) LLP is a limited liability partnership whose members are ICONIQ Capital (UK) Ltd, Seth Pierrepont and Lou Thorne, and it is registered in England and Wales and has its registered office at 27 Soho Square, London W1D 3QR. ICONIQ Partners (UK) LLP acts as an adviser to ICONIQ Capital LLC