Developers are the engine of innovation, turning vision into tangible products. While small, agile teams frequently ship disruptive products with remarkable speed, scaling to larger organizations with hundreds, if not thousands, of developers introduces complexities that can hinder progress and innovation.
Staying ahead of these challenges requires that leaders be able to effectively gauge engineering productivity, identify key developer bottlenecks, and resolve inefficiencies. Many companies, however, lack the tools and expertise to effectively measure or improve developer productivity – at a time when AI is ushering in a new era of engineering efficiency.
Enter DX, founded by Abi Noda and Greyson Junggren and developed in collaboration with world’s foremost experts on developer productivity, including Dr. Nicole Forsgren (creator of DORA),Dr. Margaret-Anne-Storey (co-author of SPACE), and Dr. Thomas Zimmermann. Together they’ve shaped the industry’s understanding of what drives developer productivity today.
Built on leading research, DX is revolutionizing the engineering intelligence category with a sophisticated platform offering a comprehensive view of engineering productivity and its underlying factors. DX has earned the trust of over 300 of the world’s top technology companies and enterprises. From the CEO of Dropbox to engineering leaders at Pfizer, the enthusiastic customer feedback underscores DX’s ability to help companies transform their engineering teams into world-class technology organizations.
After speaking with many customers and market experts, including several ICONIQ Growth portfolio companies, we heard firsthand how DX brings together qualitative and quantitative data to give companies a more fulsome picture of developer productivity. We also saw firsthand how Abi and Greyson tackled this market with thoughtfulness, conviction, and grit - not taking outside investor capital and building to become a generational, independent company.
At ICONIQ, we are no strangers to partnering with bootstrapped companies like 1Password, Calendly, Relativity, BambooHR, and many others and we’re confident that our differentiated platform could support DX’s journey. After years of flights to Salt Lake City, and many successful customer introductions to Global 2000 enterprises and portfolio companies, we at ICONIQ Growth are thrilled to announce our partnership with DX.
The DX platform leverages cutting-edge frameworks like the DX Core 4 and Developer Experience Index (DXI) to provide clear, research-driven guidance. These insights empower organizations to make data-informed decisions at every level. We’re also excited to release an updated version of the ICONIQ Growth R&D Reporting Guide, now featuring DX Core 4 framework and DXI - which seeks to empower engineering leaders to track productivity and optimize decision-making.
From our first interaction, it was clear to us that DX had a visionary approach to solving one of the most persistent challenges in engineering. Abi and Greyson's deep passion and exceptional domain expertise, honed through founding and leading developer-focused software companies, have been instrumental in shaping DX's innovative solutions.
We are honored to join Abi, Greyson, and the entire DX team on this journey. Their unwavering commitment to research, innovation, and customer success inspires us, and we are excited to support them as they continue to work to redefine engineering intelligence. DX, welcome to the ICONIQ Growth family!
Published:
March 6, 2025