Marketing Leadership: A Hiring Blueprint for $0-$50M ARR
Marketing leadership trends for early to early growth stage companies
Executive hiring is the final frontier within the modern organization that is yet to benefit from the proliferation of data. Despite having data to guide nearly every other business decision – and despite the criticality of executive hiring decisions – CEOs and Founders have been forced to rely on anecdotal guidance. Determined to help de-risk hiring decisions by empowering CEOs and Founders with data, we are studying every leadership hire between Founding and IPO at dozens of SaaS companies. We segment each hiring decision by growth stage in order to deliver hyper-relevant insights. To date, we have collected over 50,000 datapoints on over 1,400 leaders.
Executive hiring is the final frontier within the modern organization that is yet to benefit from the proliferation of data. Despite having data to guide nearly every other business decision – and despite the criticality of executive hiring decisions – CEOs and Founders have been forced to rely on anecdotal guidance. Determined to help de-risk hiring decisions by empowering CEOs and Founders with data, we are studying every leadership hire between Founding and IPO at dozens of SaaS companies. We segment each hiring decision by growth stage in order to deliver hyper-relevant insights. To date, we have collected over 50,000 datapoints on over 1,400 leaders.
What to prioritize when hiring a Head of Engineering from $0 to $50M ARR
ICONIQ Growth’s new interactive benchmarking tool