Marketing Budgets & Productivity
The latest trends on how marketing allocates budget and measures the impact, productivity, and efficiency of that spend
Go-To-Market
A holistic and well-executed go-to-market strategy is one of the key pillars that drives sustainable, long-term growth for software companies. Regardless of your organization’s growth motion, effective go-to-market teams represent the voice of the customer and serve as critical feedback loops for product and engineering. In this series, we examine a myriad topics across GTM compensation, incentives, org structure, roles, and responsibilities, forecasting, and enablement, in order to share best practices and proprietary benchmarks to help you scale your go-to-market organization.
Go-To-Market
A holistic and well-executed go-to-market strategy is one of the key pillars that drives sustainable, long-term growth for software companies. Regardless of your organization’s growth motion, effective go-to-market teams represent the voice of the customer and serve as critical feedback loops for product and engineering. In this series, we examine a myriad topics across GTM compensation, incentives, org structure, roles, and responsibilities, forecasting, and enablement, in order to share best practices and proprietary benchmarks to help you scale your go-to-market organization.
A holistic and well-executed go-to-market strategy is one of the key pillars that drives sustainable, long-term growth for software companies. Regardless of your organization’s growth motion, effective go-to-market teams represent the voice of the customer and serve as critical feedback loops for product and engineering. In this series, we examine a myriad topics across GTM compensation, incentives, org structure, roles, and responsibilities, forecasting, and enablement, in order to share best practices and proprietary benchmarks to help you scale your go-to-market organization.
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The State of Go-to-Market in 2024
Leading and lagging indicators of GTM health, with a focus on year over year trends and shifts to go-to-market strategy
Introducing Compass
ICONIQ Growth’s new interactive benchmarking tool
Operationalizing Go-To-Market
Compensation
How SaaS go-to-market leaders are redesigning sales incentives
A glimpse at the latest trends reported in ICONIQ Growth's Definitive Guide to Sales Compensation
How SaaS go-to-market leaders are redesigning sales incentives
A glimpse at the latest trends reported in ICONIQ Growth's Definitive Guide to Sales Compensation
Sales Compensation 101: Designing your Account Executive Incentives Program
Properly designing and incentivizing your sales organization is crucial to surviving and thriving.
Sales Compensation 101: Designing your Account Executive Incentives Program
Properly designing and incentivizing your sales organization is crucial to surviving and thriving.
Executive Hiring & Org Structure
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Path to IPO Series
Annual insights into software, consumer, and HCIT IPOs, including their journey leading up to IPO, the metrics that matter, and performance since IPO
Path to IPO Series
Annual insights into software, consumer, and HCIT IPOs, including their journey leading up to IPO, the metrics that matter, and performance since IPO
The ICONIQ Growth website does not present information relating to ICONIQ Capital, its investment funds, or its advisory business and should not be consulted for any advisory purposes. The ICONIQ Growth content is intended for the use of company founders and executives.